If you are a manufacturer or brand owner, you know that selling your products can be complicated. Sellers sell your products at different prices, hurting your brand value and profits. To prevent that, your company needs to monitor your resellers to ensure they are selling your products online at the correct price.      

To keep an eye on your sellers and how your products are performing (selling price), you need a minimum advertised price (MAP) policy. The MAP is the minimum price a retailer can offer and sell your products to customers. The online retailer must sell it at the established price, even more, but never less than value.  

But if you decide to establish a MAP policy, your company cannot manually implement it and monitor it. Why? There are several reasons your company must do it automatically so your MAP monitoring won't fail. 

1- It is humanly impossible 

In eCommerce, price changes occur frequently. Companies are constantly modifying their prices so they can convince potential customers to buy their products. You can have the fastest employees with a keyboard and mouse, but it is impossible to track all your competitors manually. An example is Amazon. The US online marketplaces change the prices of their products every 10 minutes, according to Business Insider.   

Also, most of the price changes happen during midnight or early in the morning. No company has personnel working at those times, waiting for a price change. Meanwhile, a program can monitor all your sellers in a matter of minutes, no matter the time of day. It is your pricing analyst 24/7, 365 days of the year.   

2- Manually doing it costs you more money 

Manufacturers think that having a pricing program that monitors MAP infringements is expensive. They prefer hiring more people to monitor their products than using the software. But the sad news for those manufacturers is that a program is more effective than hiring more people. Why? We have already told you that the software is faster and never stops working.    

Plus, humans make mistakes and might not catch a violation, while a program doesn’t. An error detecting a MAP breach turns into a loss of money for your company. And taking too long to notice it increases that profit loss.    

3- Employees do not know how to react 

Your company will encounter many different types of MAP violations online. That is one part of the problem. The second is that you do not know how your employees are going to react to these violations. 

Since they are in charge of the infringements, and if they respond with the incorrect action, as we said above, it impacts your profits. Or worse, a legal problem with other companies. With a program, you will forget about these issues! A program is the best tool to prevent headaches. They were made by experts in the field and will guide your team on the correct approach to address each MAP violation. 

Conclusion 

MAP infractions repeatedly happen when you, as a manufacturer, sell your products online. Companies prefer to follow them manually. But doing will not work and brings profit and brand loss to your business. PriceTweakers offers you the best MAP monitoring tool on the market. With our program, you can accurately track what is happening with your products. If one of your clients commits a breach, you will immediately see this on the dashboard or in one of the special MAP reports.    

We also created the MAP action management tab. From here, you can see the MAP status of your products. Whether you contacted the vendor, got a response from the vendor, and ultimately if the situation is resolved. 

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