Let's look at some of the main elements that make up a successful holiday webshop.

And here we are again; The winter came to cover the whole continent, snow is starting to fall, and lights decorations are lighting our cold nights   

It is Christmas time!

As different as it will be this year, you can still feel in the air the magic of this holiday. As webshops owners, this wonderful occasion comes with great excitement but also with some stress and pressure.     

You know that you have to prepare your shop in time for the festivities by managing stocks, getting ready holiday offers, build campaigns, and specific pricing strategies for your products.

Working-Hard mode is ON!

We are all aware of how important this season is in terms of sales.   

To keep you update with some data:   

• During the 2019 Boxing Day in the UK, there was an increase of 80% in online traffic.    
• France has seen an increment of over a double in online traffic on the first Wednesday following last year's epiphany concerning the average Wednesdays.    
• In Germany has been registered that following New Years Day, traffic sales have an enormous increase on January 2.
• In Italy, based on previous trends, January 6 is expected to be the busiest shopping day of the year, with average traffic being up by over 200%.  

Source: https://recommend.pro/

Of course, as we all know, this is not a typical year.

So, some variations are expected regarding online customers' purchase behaviors.

In general, following a forecast analysis made by Statista.com, we can presume an overall decrease of nearly 10% in all European countries (see graph attached for the detailed data divided by country).

Source: Statista.com 

Assuredly, that was caused by the strong impact of the pandemic on the global economy. Analyzing just the online sales statistics, during the Coronavirus pandemic, we will notice a massive increase.

So, by comparing these two charts, we can affirm that the overall amount of shopping spends is diminishing worldwide. However, the online shopping trend is growing as a consequence of COVID-19.

Source: Statista.com

That means that for you, fellows Shop Owners, the upcoming holidays could represent an extraordinary opportunity to make cash through your e-commerce.

In that sense, we want to share with you some five tips to get your shop ready for the Holiday season and start to maximize your profits:

1. Fill your stock upfront. 

As an e-eCommerce going into the hottest period of the year, you don't want to find yourself unprepared.

Making sure you have stocks to meet market demand is an essential component of any online store.

Remember that no supplier will deliver you a majority stock of goods during the holiday season; so, be prepared!

2. Make sure your website is up to date!

Your site is like the showcase of your physical store. Therefore, it has to be decorated for the holidays. In this regard, the design must be aligned with the holiday season, offering products recommended for the season at the forefront.

3. Build your Price Strategy.

During this time of the year, the largest eCommerce on the market operates a substantial decrease in the prices of their products.

For this reason, it is vital to monitor your competitors' prices and plan your consequent pricing strategy with the use of features like Dynamic Pricing.

4. Compose Holiday Deals & Packages.

Keep in mind that most people who are shopping at this time of the year do it to gift a loved one a beautiful product.

Therefore, think about preparing some pleasant holiday compositions, gifts, or packages for this special occasion.

5.Prepare your Holiday Marketing Funnel.

All the marketing you planned for this particular time of the year should follow a strategic marketing plan.

Email Marketing, Advertising, Social Media Posting, BOTs, there are different ways to increase hype and traffic on the site and sales.

Your strategy should follow a common flow reaching the user from multiple fronts.

To conclude, whether you are a bright new e-Commerce trying to raise on the business or a well-traveled webshop with thousands of monthly orders, this is a great occasion to increase your sales. Also, to generate long-term clients, that probably, are going to be your loyal customers for the rest of the year.

That being said we want to wish Merry Christmas Sales to all!

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