The holiday season is coming, and for customers and sellers, that is magnificent news. For clients, it is the time when they begin shopping for Christmas and other festivities, which brings happiness to their friends and family. For sellers, well, this period is when they can increase their sales and profits. One of the methods companies can apply to increase their sales is by executing promotions.

When people see promotions while shopping online, they react by buying. Statista discovered that 64% of the people waited for items to go on sale to buy them. Also, price drops generate companies more profits, traffic to your website, and more brand awareness. We will tell you how you can increase your sales with promotions during the holiday season.   

1- Plan a campaign 

Like everything you do, you must have a plan. For online selling companies, you must have a pricing strategy. But the first thing you must do is to define your objective. What are your plans for the holiday season? Do you want to increase profits? Or do you want to run out of stock for a particular item or reach a new market? You must think about all those elements because that impacts on the plan and design for your campaign. 

One of the best strategies for the holiday season is using a promotional pricing strategy. Promotional pricing is a pricing method where a company temporarily reduces the prices of its products to achieve higher demand and make more sales. To make it successful, you must create a sense of urgency for consumers. To learn more about promotional pricing, click here.     

2- Targeting your audience

You must define which customers you will target. Knowing who your audience is will help you deliver the correct message to the accurate people. You cannot contact a large group of people. The key is to reach the right prospects, even though they might be a small group. Although they might be a small group, they are loyal customers and will always buy from your store. 

3- Pick your promotion strategy

Now, it is time to choose the promotion type your online store is going to run in the holidays. There are many options you can choose from, and that depends on your objective. Coupons are the perfect way to increase loyalty from clients. Free samples are like coupons. They are used to promote new products to help customers get used to them and buy them in the future. These are just a few options we offer you, but there are more! 

4- Do not forget to monitor! 

One of the keys to promotions is monitoring your competitors’ prices and campaigns. You need to know what your competitors are doing and what types of promotions they have in their online stores. That information helps you predict their next move, gain an edge over them, and be ahead of the market. Also, you can do promotions with that data that will increase your sales and profits. 

Conclusion 

Promotions during the holiday season are one of the ways to increase your online sales. PriceTweakers helps you establish pricing strategies in advance and create promotions and different pricing strategies. With us, you will increase your sales and profits. On top of that, you will have many automated processes inside your company, like price monitoring, leaving you with more time to focus on other tasks. 

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