One of the keys to online sales is knowing how to use online marketplaces to your advantage. Marketplaces are perfect places if you want to increase sales. According to Statista, there are 2.14 billion online shoppers. That means a lot of people online you can reach! If you already sell products through marketplaces, you will know it is complicated due to the high competition you encounter. Whether you are a new seller through online marketplaces or not, you follow these tips, and you will increase your marketplace sales.  

1- Constantly modify your prices 

Amazon changes its prices every 10 minutes, according to Business Insider. Those price changes helped Amazon increase its profits by 25%. So, if one of the largest online marketplaces does this, you must do it! That allows you to offer your clients competitive prices. Of course, Amazon does this with a program because it is faster and more accurate than humans!    

With PriceTweakers, you can automatically monitor your competitors and receive the best data regarding their pricing. With that information, you can create pricing strategies (also with PriceTweakers!) that will increase your sales and profits. If you are a Bol seller, we also have the Bol Repricer, where you can modify your prices quickly and increase your Buy Box win rate. We are listed as the only repricer in the Bol Partner Platform. 

2- Monitor your competitors 

Knowing what your competitors are doing, their prices, and their strategies will help you perform better in online marketplaces. But, similar to modifying your prices, it is impossible to do this task manually. When you do this manually, when you finish with one competitor, they will have new prices. Also, when you do it manually, you will make mistakes because we are humans. Using PriceTweakers will help you save time because our program does this automatically and with no errors.   

3- Have discounts 

One of the best ways to attract customers is to have discounts and execute promotions. The Jungle Scout Consumer Trends Report Q3 2022 found that 56% of people buy products on sale, making it the top reason to save money. Furthermore, low prices also help customers stay loyal to your brands. Jungle Scout discovered that due to inflation, 48% of people say low prices are a fundamental reason for continuing to purchase from their favorite brands. 

4- Product listings 

Make sure your product titles and descriptions include relevant keywords that shoppers are likely to search for because that increases your conversions and your position in engine searches. Using the right keywords will bring more visitors to your website, and that is more conversions. Your listings also have to include high-quality images and videos of your products because that helps customers understand more about the item. According to Shiprocket, 98% of clients will not buy from a store if the description is incomplete or incorrect.    

Conclusion 

Online marketplaces are perfect places if you want to sell your products because you reach many customers. Use the recommendations above to increase your sales, whether you are a new or an existing seller, through online marketplaces. PriceTweakers has the ideal tool if you are a Bol seller: the Bol Repricer developed by PriceTweakers. With this tool, you will automatically monitor your competitors and change your prices faster. We are the only repricer listed in the Bol Partner Platform. Contact us if you are interested in increasing your sales and profits!    

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