The 2022 holiday season is nearby! Yes, that means that 2022 is over, unbelievably. For everyone involved in eCommerce, November and December are hectic months. November because of Black Friday and Cyber Monday. December because customers begin their Christmas shopping and End-of-Year Sales. So, these last two months are nonstop if they are an online store owner! 

Sellers prepared their stocks for their products and their marketing campaigns for these months. Also, they have already planned their pricing strategies (with PriceTweakers, you can do this and much more!). If you have a minimum advertised price (MAP) policy, you cannot forget about it, and you must tweak it for the holiday season. Why do you need to worry about your MAP? During the holiday season, these MAP infringements increase because dealers want to sell more products during these peak days. MAP violations are monitored throughout the year, and the holiday season is no exception. So, how can you prepare your MAP policy for these two crucial months? Here is our guide to help you set up your MAP! 

1- Review your policy 

The first thing you have to do is check your existing MAP policy. Is it working or not? If something is working, then leave it as it is. If it is not, review, analyze and make the necessary changes. Some sellers, for example, during peak days like Black Friday, Cyber Monday, and Christmas shopping, decide to increase the MAP price during those days. If you are using a program, check if you are receiving notifications regarding violations and if you can keep track of past breaches.    

2- Send reminders

It is expected for sellers to forget about stuff, especially for sellers during these months. They are busy doing other stuff to improve their stores. Then, it is all right, and do not be afraid to send a message to your dealers reminding them about the policy. They will appreciate this. Write to them to remind them about the consequences of violating the MAP. Take a nice and friendly approach in your communications.

3- Have everybody on the same page 

Anytime you make changes to your MAP policy or not, make sure to tell your team and everybody in your company part of the MAP policy. You do not want to unfairly point a finger at someone in your company or a seller and accuse them of something they did not do. A lack of communication hurts your relationships with your salespeople and team. 

4- Use an automated system 

Stop with the manual monitoring in your company! When you do this manually, many breaches will slip through, you will lose out on profits, and you will find out too late. Thankfully, there are automated MAP tools like PriceTweakers, which will help you stop manual work for you and your team. We take care of all the steps in creating a MAP policy, alert you about violations, and contact sellers that do not follow the policy through our program. With PriceTweakers, you will have more free time to focus on other tasks. 

Conclusion 

During the holiday season, protecting your brand and products is vital. That is why you need to prepare your MAP policy for this date. The best MAP solution you can find on the market is the one offered by PriceTweakers. You will have access to many report pages, check the availability of your products, and know exactly when your products are being sold under the MAP policy.  

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