I want to tell you a story.   

Once upon a time, there was a famous Brand in the fashion retail market, and we will not call their name here!   

They were famous to the point that every person could recognize the shape of its products and their logo.    

The brand in question relied on other retailers to distribute its products by establishing a minimum price, above which to sell its items.  

After years of glorious success on the top of the fashion market, the company faced for the first time a stagnation in sales.

It seems as if the brand had become so commercial that it had lost the characteristics that defined its quality and intrinsic value.

The CEO of the company, at the beginning of 2008, intrigued by the e-commerce market, decides to research his products online. Dazed and speechless, he sees a multitude of online shops reselling his company products at bargain prices. Angry and annoyed, he immediately gets in touch with his principal distributors, pointing out that they took advantage of the online market to sell his products below the established threshold. Thus doing an unfair competition and consequently ruining the market and indirectly also the quality and brand reputation of his company.

So, that is just a story, but you, as a brand owner, surely can recognize yourself in this hypothetical situation.

The truth is that manufacturers need to track their products' prices.

It is a common issue, from big to small brands, to see the image of the company damaged by a drop in prices caused by resellers.   

As a valuable brand, well-positioned into the market, with a positive worldwide reputation, you want to maintain the quality perception in the eyes of your clients. That is where having control of the price chain makes a big difference. Brands owners must have the power to determine the minimum price that their distributors can offer to the final customers and, on the other hand, the ability to inspect what was the pricing fluctuation applied on their products within the price chain.  

By doing that, they can guarantee a constant high recognition of their products and control over their market. Minimum Advertised Price MAP and MSRP Minimum Suggested Retail Price are two essentials price limits belonging to the Brand Owner. As a cleaver manufacturer, you want to start with MAP monitoring because you know that your distributors are checking the retail pricing as well. Moreover, it is worth considering all adverse effects if a reseller discovers MAP violations before the Manufacturers.  

• The relationship between Brand and Reseller could break due to a loss of trust.  
• It can lead through a race to the bottom competition on prices that is never good for Brands and Manufacturers.   

That is exactly why the new MAP Module has been created.

At PriceTweakers, we wanted to give more power and control to the manufacturers over the prices of their products. As a product owner, you have the right and the responsibility to check the chain of your products.

Through the new version of the MAP Module in your PT dashboard, you will gain valuable insights on the prices' history shifts. Within the tool, you will get access to a detailed chart that will display the specific time for any MAP violation. Also, you will be to easily give permissions to an account manager over a specific webshop. Then see the data fluctuations and MAP violations in real-time and understand the exact numbers of days of no-compliance by specifics distributors.

Furthermore, if your items are sold internationally within the MAP Monitoring module, you will have vital information about cross-border' activities.

All these functionalities will give you so much power to control your prices within your target market.  

But please, don't just take my words as truth, try it yourself, it's free! 

Get a free demo HERE. 

#MAP #mapmonitoring #brandowners #manufacturers #brands 

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